Product Line Branding
Opportunity:
Internal product app icon design
Assignment:
Design public safety and cloud-native application icons to present product line in a professional manner.
Process:
Understand the nature of each product
Develop concept
Sketches
Apply style and scale
Review & tweak
Prepare necessary documentation for legal dept with upper management approval
Impact:
Organizing product identity as a unified brand gave Program and Sales teams opportunity to think about how some products could be sold as bundled from sales point of view.
Product Custom Icons
Opportunity:
Public Safety Situational Awareness Web Portal icons
Assignment: Design custom icons for public safety applications.
Process:
Studying photos of objects
Understanding symbols and their use cases
Sketches
Apply style and scale
Review & tweak
Impact:
Adding newly designed icons per customer’s needs on the map enhanced usability.
Add Agency Experience
Working for over a decade with various ad agencies has trained me to design per client’s branding guidelines.
